Digital Marketing – A Web 2.0 Way of Promoting a Business

World has changed from 17th to 21st century. So the ways of promoting a business. In early nineties very people use to browse internet and so it was not easy to promote the business or product online but now when people switch over internet even for their small needs it has become very easy to market them through Digital Marketing.

Digital marketing include promotion using internet, mobile, emails etc. You can reach people through internet at every time whether it is day or night. It has been noticed that internet is being used more than newspaper and TV now a days. So the ways of promotion over net. If we talk about 2009 then some of the major tactics in Internet marketing are blogging, microblogging, social networking, video marketing etc.

Now a days companies plan their strategies while implementing any promotion method like SEO and Social Media. If you want to initiate digital marketing for your business than you can watch videos online, read tutorials, learn digital marketing tactics individually by searching through net. Here are the Internet marketing Tactics you can use:

Email Marketing

Blogging

Microblogging

Social Networking

RSS

Video Marketing

Search Engine Optimization

Pay Per Click

Online Communities

Link Bait

Articles

Ads Displaying

Telecons

Paid Reviews

Affiliate Marketing

Free eBooks, White Papers etc.

These Digital Marketing techniques are tend to work in your budget and sure to give you profit for your business. These all are easy to use and can be learn just by reading or searching on internet.

Welcome to the New World of Mobile Text Message Marketing!

I have been so captivated about this new and exciting marketing trend that I set up this blog to gather ideas, comments and input from experts, professionals as well as ordinary citizens. My goal is to get this site as the central, focus point on pertinent news, information and developing trends about the text message or short code marketing industry.

Remember the internet about 10 to 15years ago? What did the ‘experts’ say then?

Where are they now? And by the way, who has not heard of Bill Gates?

Now let me make a very bold statement!

I believe that the mobile text marketing industry is going to be the next biggest thing since the internet! Businesses which learn, use and capitalize on this trend will thrive and grow; those which do not will simply die! Individuals who understand and take advantage of this trend by exposing and marketing the product to businesses (small, medium and large) will generate substantial fortune!

And businesses who OFFER these services have the potential of creating unimaginable wealth to its investors and owners (remember Microsoft and Google).

Now, don’t take my word for it, listen to the following quotes:

o Mobile marketing is changing the advertising and marketing landscape the same way that the internet did a decade ago’. Source: Unknown.

o ‘There will be more than 350 billion text messages sent in the US alone this year’. Source: Mobile Marketing Association

o Short code text message advertising is the most powerful advertising medium ever invented’ Source: New York Times.

Over the next couple of weeks, we will discuss the following:

o What is mobile/sms/ text marketing? How does it work?

o What does “short code” mean? Why is it so important?

o Hint: Remember the domain name on the internet? The short code is the equivalent on your mobile device! I’ll show you how to get one inexpensively!

o If you are a small business owner (restaurant, bar, car wash, grocery store, car dealership, real estate) how do you get a leg up in your neighborhood?

o If you are an individual who wants to take advantage of this trend. How and where do you start?

o And much more!!

Stay tuned and let me hear from you.

GetResponse Review – The Pros and the Cons

As an internet marketer when I was starting my business online I got to know that I need a tool to be able to send messages to my email subscribers on autopilot. So I signed up for GetResponse. There are several autoresponder services out there with each having its own positive and negative sides. Below is a review of what GetResponse have to offer, its advantages and disadvantages.

You can then decide for yourself if it’s the best option for you.

Responsive Email Design

This means that your email sent to your list looks readable and attractive on ANY device. The general thing that most internet marketers consider is people reading their emails on their PC’s. If this is the way you think, I’m sorry to tell you that you may be leaving a lot of money on the table. You may be losing up to 42% of people who have opted in to your list. And what is amazing is that only 25% of internet marketers optimize their emails for mobile devices.

With GetResponse your email subscribers can read YOUR email, not only on their PC but also on their phones and tablets.

A Truly Free Trial

You have the freedom to use their service for FREE for 30 days. And when signing up, you don’t need to input your credit card details. And that is where GetResponse stands out.

What I mean is that if your credit card information is not collected there is no way you’re going to be charged even after the expiration of the 30 days in case you’re not satisfied with their services and then you forget to unsubscribe (the only thing is that your account will be inactive).

Split Testing

This option affords you the opportunity to test each of your campaigns and see how well each one is doing. You will be able to evaluate how well your list subscribers respond to your email messages in terms of how many people open your emails, how many click on the link in it, how many buy your products or services.

You can test details like the subject lines that get the best response, the content, the time of day that get the best response, the day of the week, and the From Field email that gets the best response from your subscribers.

You can also configure which parameters are more important for your messages- whether open rates or clicks. You can choose if the autoresponder should send the message with the best response automatically or if you want to choose manually.

And then you get a summary of your results on one page at a glance

List Contact Details Import

With this you can import your list of contacts from your PC to your GetResponse account and then set up autoresponder messages to communicate with them.

This is especially useful if you have built a list of subscribers (probably from another autoresponder service) and then backed up your data on your hard drive from your previous marketing efforts. And then you want to transfer your already existing email list to your GetResponse Account for whatever reason.

In addition you can import your list from your Email Clients like Microsoft Outlook, Gmail, etc into your GetResponse account in one click.

And in cases of people with lots of contacts on LinkedIn it is easy to transfer your list into GetResponse account or to store their contact details in other services like Google Docs or SalesForce

Email Preview

This enables you to see what your message will look like in every major email client out there eg Gmail, Hotmail, Yahoomail, etc with just one click.

This means that you will be able to correct any error that will make your message look unprofessional or unattractive before sending it.

And you won’t need to spend money to test your emails using online software that cost lots of money. There won’t also be any need to send emails to test addresses to see what your messages look like.

For the preview there is also the option of checking to see what it will look like in mobile devices like iPad, Android, iPhone, etc

Autoresponder Service

This is the feature that automates the sending of your email messages. What this means is that all you have to do is compose your messages and then set and forget. The software sends your programmed series of messages to your list one after the other, introducing them to your offers, your coaching lessons, or whatever you are sending to them.

There are 2 types of automated messages:

1)Action-Based Messages-

These are messages that are sent to your list based on whatever action they take eg if a person opens an email and clicks on the link inside or when a person buys a product from you, the autoresponder automatically sends them the download link (if the product is a downloadable product) or send them instruction on how or where to get their order without you having to do anything again.

2)Time-Based Messages

These are messages that your list subscribers receive on a particular time of the day or particular day of the week. It all depends on when you want the message to get to them. And it can be unlimited messages per day. It is left for you to choose whether to send the message on Monday, Wednesday, etc. and at what particular time.

Web Forms

This is the opt-in form services that one needs as an internet marketer to collect people’s emails. Collecting people’s emails is one of the most important things anybody with an online business can do. The reason is because not everybody that comes in contact with your product sales page will buy the first time.

Many are going to be convinced in your follow-up messages and that is the reason why you have to have a form set up in your campaign.

The Downsides

GetResponse Email support can be slow. There are times that an internet marketer may have issues with his email delivery service. In that case you will need to get in contact with your autoresponder service provider to sort things out. And that is where GetResponse needs to improve. They can take up to 2-3 working days to reply you through email and that can be frustrating for me personally.

I hope with this GetReponse review you have been well informed about this autoresponder service provider. This will let you know if it satisfies your email and internet marketing business needs and help you to make the right choice.

Wishing you all the success in your internet marketing effort.