What Does An Internet Marketing Service Company Do?

An internet marketing service company can be of service to any business that requires the creation of a marketing campaign. A marketing campaign does not just have to be either digital or traditional in essence. It can be both if that’s what you need it to be. Although hiring a professional marketer may mean a higher initial cost, it can also promise a higher rate of return. With professional marketing, there is no longer any need for worrying about hits and misses. You will get your goal – you just need to give the strategy an appropriate amount of time to do its magic.

Now, there are several ways a creative internet marketing service can be of help to you.

Websites

For starters, an internet marketing service can make you reachable online with a performing website. Having your own website inspires trust in your clients as it gives them a place they can return to anytime when they want to know more about your products and services or when they have customer concerns to consult you with. They might also prefer to buy merchandise online straight from the manufacturer or supplier instead of having to pay extra when buying from retailers or distributors.

A web marketing company does not, however, come up with just a plain website for your business. It can also take care of the following:

  • Make it mobile-friendly
  • Optimize it for Internet marketing
  • Equip it with extra services like databases and reservation systems

Applications and Software Programs

Sometimes, your website’s services are not enough to be of help to your clients. There may be times when you need to provide your customers with offline access or extended services even when they are on the go. Again, web marketing companies can help you with that. You just need to be specific with what exactly you want to happen.

  • Will it be free to download?
  • What kind of technical specifications would it require from a mobile device or computer?
  • On what platforms will it be available, e.g. Android versus iOS, Windows versus Mac, and so forth
  • How will it benefit your customers? Is it meant to complement your website’s services or provide what your website can’t?
  • Can it work offline or does it require an Internet connection?
  • How to address maintenance and upgrade?

Video Presentations

Nowadays, people prefer short and straightforward video presentations to view instead of listening to a long and possibly boring business proposal. One study shows that a single photo is equivalent to 1.8 million words, so just imagine how many words you do not need to say with a 5 or 10-minute video.

Although anyone can create a video – and a high-quality one at that – it’s not too easy to give it a professional flair and polish. If you hire a marketing specialist, your video can benefit from advanced technology such as:

  • 3D effects
  • Animation
  • Professional voice-over or narration
  • Professional editing

These are but some of the many services that you get can get from professional creative designs. Remember that the services of a creative design studio can also extend to your printing needs, such as when you want an eye-catching logo or an elegant heading for your business stationery.

Mobile Marketing – The Alternative Marketing Revolution – The Facts

The growth in mobile phone marketing is exploding exponentially upwards with a mobile advertising market numbering over five billion consumers, this is five times the size of the internet market and growing rapidly and yet there is still very little competition in this very lucrative market, due to a lack of knowledge and the necessary skills needed to successfully tap into this once in a life time opportunity. Many internet marketers have come to the realisation that marketing via mobile phones is in the process of superseding the internet and they are quickly educating themselves in the new technologies and processes of mobile marketing so that they don’t get left behind in the rush.

The Evidence is before Your Eyes!

Have you ever noticed that people tend to spend more time chatting on their cell phones and surfing the mobile net rather than sitting in front of their PC. It is an established fact that over 5 billion people walk around with a mobile phone – the market is five times larger than the internet. If you are seriously considering getting into mobile marketing, then I must congratulate you; as you will inevitably be getting in on the ground floor of this very lucrative business model; but first you will need to fully digest and understand just how explosive this mobile web marketing revolution really is:

Over 2 million smart phones have recently been sold by Apple while Google have recently released a report showing that over 160,000 Droid smart phones are being activated every single day, 24/7! Although the web is quite literally overrun with advertising, nobody has taken serious note of the alternative that is staring them in the face. There is still very little competition in mobile marketing. This massive market could be yours to fully exploit at will!

The statistics show that over HALF of all new Internet connections are from mobile “smart-phones” over 5 billion mobile phone owners are carrying miniature computers around with them in their pockets or handbags 24 hours a day seven days a week. Furthermore, statistics prove that over 90% of people keep their phones within 3 feet of themselves 24/7. And yet it is a fact that the majority of online marketers simply have no idea how to market to people who aren’t glued to their PC.

The Facts About Mobile Marketing

Do you realise that with mobile advertising your Ad is going to be the ONLY Ad on the Page! For this very reason the conversion rates achieved with mobile marketing completely blow those achieved on internet marketing right out of the water. Imagine just how easy it would be to grab a person’s attention without the distraction of numerous AdWords and flashing banners on the page. YOU are the one and ONLY call to action on the entire page!

With this form of affiliate marketing you do not need to learn any new tricks! ClickBank, CPA and the building of marketing lists work in exactly the same way on mobile as they do on your PC. (But it’s a lot easier to do on mobile)….Once everything is fully implemented and running there is no need to constantly make changes as what works with mobile marketing STAYS working. No constant changes to ‘algorithms’, no ‘spiking keyword bids’…etc…etc..

So What are You Going to Do About It!

It must be perfectly obvious to you by now; that now is the right time to take decisive action if you really want to break into this very lucrative area of mobile web marketing. Nobody has an absolute advantage over you at this present moment in time…but you will need to move very quickly, if you really want to find yourself in the exclusive and enviable position of being able to seize upon the prime assets within the mobile phone advertising market as this web marketing phenomenon explodes right around the globe!

You still have a little time left, but not very much…

The advent of mobile marketing has just begun… history tells us that it is always the early adapters to new technologies that reap the massive rewards on offer. People, who procrastinate and put things off, content to watch from the sidelines, eventually find that they have left it too late, to make any sort of impression. They find that the entire landscape has changed; the goal posts have shifted. They suddenly find themselves faced with insurmountable competition from those who were intelligent enough to jump in at the start. They have been left out in the cold!

Mobile Marketing – The Next Step For Hotel Marketing Strategies

Hotel marketing has branched off to adapt to the ever-changing landscape, heading over to platforms defined by the digital evolution in this information age. Suffice it to say that marketing strategies are also highly influenced by the emerging platforms and media. For hotels to foster growth and get their brand out to more people, taking advantage of new media-particularly mobile devices like cellular phones, PDAs and Wi-Fi capable devices-is an important undertaking.

So many people have become immersed in the mobile culture. The development of high-speed data transfers over 3G networks (EDGE, HSDPA, etc.) and through mobile internet has created such an on-the-go lifestyle for those who can afford it. As it turns out, these people are also perfect for the role of potential hotel guests-over a billion potential clients, to be more exact.

What is more attractive about mobile marketing is that the information is received firsthand, delivered right to the browsers or mail clients of users’ personal mobile devices. This way, mobile marketing is not merely an extension of social network marketing or internet marketing, as it transforms into an altogether-new undertaking that happens to benefit from already-established strategies.

The emergence of the mobile platform as a feasible avenue for attracting new clientele is so massive that the HSMAI Travel Internet Marketing Special Interest Group (SIG), along with the internet marketing firm TIG Global, has published a white paper that focuses on mobile marketing. In fact, many industry experts are touting mobile marketing to be a multi-billion dollar industry in 5 years’ time.

“Just as the Internet completely revolutionized the way consumers book travel, now the immense, growing reliance on mobile devices is causing a second shift in how travel is purchased,” said TIG Global Chief Executive Officer Fred Malek. ‘Today, rarely anyone leaves their home without their mobile phone, and twice as many people are using SMS globally compared to email.”

Malek added that it is “imperative for hotels to tap into this growing market,” something that his company is hoping to provide by being able “to leverage the power and revenue potential of this new distribution channel.” With that, it is clear that people are already aware of the untapped resources that mobile marketing is capable of providing.

Mobile marketing is no easy task, though. There is tons of work to be done, even outside of the marketing itself. Tons of research and studies need to be done to formulate effective strategies as well as to generate the desired results.

Hotels, of course, benefit by simply earning more revenue due to the influx of clientele. The enhanced user experience and potential for post-stay client interaction is also a definite bonus for hotel management. It is something akin to what the Internet already provides, albeit on a more personal level-with user-generated reviews and comments, along with feedback and perhaps some further bookings for the future.

Mobile marketing is, as they say, the current New Frontier for hotel marketing, as well as a host of other industries. Leisure travelers and traveling businessmen alike get the vital information that they need right at their fingertips, allowing for a more streamlined and hassle-free hotel experience.