6 Different Models Of Internet Marketing

In my last three articles, I talked about my ups and downs in affiliate marketing, the two sides of that business model and why giving value to people is more important than anything else – including self-belief in your business success. Here, I am going to explain the 6 different models of internet marketing which is quite general by its definition.

1. Affiliate Marketing

The first model is by far the most basic and yet essential for all newbies to get started. That is by promoting other people’s products and services – be it digital or physical – and get paid in return. There are many ways you can go about doing so but that is another topic I will cover for the day.

2. E-Commerce

The second model is e-commerce.

While it may seem similar to promoting physical products as affiliate at first glance, it is not.

What this essentially means is that instead of having a physical store which can cost you tens of thousands in rent, staff and inventory costs, you can have a virtual one in the form of an e-commerce website instead.

In contrary to the traditional model, you do not need to have huge inventory at home.

You just need to have good connections of reliable suppliers who are willing to deliver the products for you to your customers while making sure they are in great condition and exactly what your customers required upon placing orders.

The only con is that building an e-commerce store is very challenging. Especially for a beginner who does not know anything about web design.

Even if you hired a freelancer, you may have to pay hundreds and even thousands of dollars because of the perceived value as in your store can earn you much more than what you invest initially in the long run though you do not get to make that money immediately.

3. Local Business Consulting

If you are already proficient in building websites and getting them ranked on top of Google, you can be a local business consultant to offline business owners whether they are running companies, cafes or shops.

If you are able to get customers throughout other online strategies as well, that will be even better.

However, I do not recommend this to newbies as most business owners are very selective in who to hire the same way as who they should employ in job interviews.

4. Freelancing

You can also do freelance work for internet marketers if you are good in building websites, writing content like articles, blog posts, e-books and short reports, designing banners, e-covers and graphics.

But do not expect to get high pay unless you are an experience programmer and software developer.

You may head down to sites like Elance, Fiverr and Guru to offer your services.

5. Mobile Apps

This is another profession you may consider if you like to learn and earn from designing mobile apps for people.

Given the fact that iPhones are very popular these days and people tend to surf web through those to laptops and desktops, this is another model you should consider.

6. Creating And Selling Your Own Information Products

I did cover this topic briefly in my article on the Two Sides Of Affiliate Marketing Coin.

What this means is you write your e-books and design your own video tutorials teaching people on how to do certain things based on your expertise and experience.

It does not have to be just internet marketing.

It can be other things like smart business investing, wise financial management, personal development and health-related topics.

Or even hobbies based on your personal passion as well as that of others.

What Is And Different Models Of Internet Marketing?

In my last article I shared about myself and how I got started in internet marketing. Today here I will be explaining what internet marketing is and different models related to that even though all these can be run with just your PC, laptop, iPhone and internet WiFi connection.

At first glance to most people, it is about selling things and making money online. But when I asked them further on what else they know, most give me a blank look and have no idea to answer further.

Because in my country Singapore – especially despite it being developed with high home ownership and infrastructure, many people – in particular baby boomers and senior generations – are very new to technology and preferred to be in their comfort zone of learning through printed books, classrooms and networking events since the last 2 provided them with more personal touch as compared to learning on their own online despite the vast information they can find and learnt from Google and YouTube.

What I can say is though internet marketing gives you the complete flexibilty, it also has different models underneath just like traditional businesses which can be run in cafes, factories, offices and shops. Under which I will highlight, explain and highlighted the pros and cons.

1. Affiliate Marketing

This is by far the most basic and what I feel everyone should start off if they are new and eager to make their first dollar online like me 10 years ago.

By definition, it is promoting other people’s products for share of commissions.

They can be digital or information products as in e-learning programs comprising of e-books, videos and software in membership sites as well as physical consumer goods that people like you and me buy everyday from shops and e-commerce stores.

They can also be services like autoresponder or certified email promo and service provider, domain registry and web hosting packages.

As to where and how to promote and get paid, you can sign up at online marketplaces and networks like Amazon, ClickBank, Market Health, JVZoo, Warrior Plus and many others you can find through diligent Google and YouTube research.

2. Info Product Creation

This is where you create your own info product or e-learning courses.

As in e-book, videos, software and other resources you can compile into membership sites before selling as your own program and even coaching.

The beauty of this is not only you have full ownership in changing and promoting, you can recruit other people to promote for you as affiliates.

For this, I recommend Optimize Press and WordPress as best combined platforms even though you can create HTML pages as well using a free Kompozer tool.

3. E-Commerce And Dropshipping

Besides info, you can promote physical goods as well.

Anything you can buy from shops and stores can be marketed as well on the web.

Clothing, computers, electronics, furniture, home appliances, toys and video games just to name the most popular choices.

4. Local Businesses Consulting

If you are good in either 2 or all 3 I mentioned above, you can offer your services to small and medium enterprises who require professional looking websites, social media channels and advertising for maximum exposure, leads and sales.

Should the respective bosses saw and recognized the value of what you are providing, they do not mind paying you more so long as you continued to help them generate more customers, sales and revenues.

5. Mobile Apps Design

Besides websites, social media channels and advertising, mobile apps also played an important role in today’s economy.

Because nowadays most people preferred to surf websites through their iPhones and also instead of just searching through Google for websites, they can download and proceed straight to the apps to access whatever information they need and want.

If you can also excel in this, you can also provide as part of your marketing package to companies, restaurants and shops.

6. E-Book Publishing

Suppose you do not like to talk to people face-to-face, you may consider this along with affiiiate marketing and info product creation instead of approaching local bosses.

All you need is a Microsoft Word or Open Office and type in what you know a lot about and can help others before publishing into PDF through e-book directories or to Amazon Kindle Store.

7. Freelance Jobs

You can offer to be employed by internet marketers for things they do not want to do and prefer to outsource.

Like writing articles, designing graphics and producing videos.

But unless you are into software and app development, your fixed pay will be low from the start.

8. Selling Domains And Websites

This is by far the most lucrative of the 8 models I highlighted.

As all you need is to sell keyword-rich or impressive domains and profitable websites to ready buyers on sites like Flippa and Empire Flippers.

Whichever model you choose, you can run from anywhere anytime you want be it so long as you have computer and internet connection. That is the real beauty of internet marketing!

Art Internet Marketing: The Endless Benefit

Nobody can manage to ignore the web. Even the artwork world today is slowly adopting this strong device.

But discuss incorporating internet and art and Sotheby’s failure during the dot-com days comes to mind. Keen to copy the goals of dot-com businesses, Sotheby’s spent twenty-five million to create a public sale website Sothebys. com in 1999. Things did not end up as planned. Even with a joint venture twice with eBay and Amazon, the website still folded.

Therefore, this result made professionals skeptical about on-line artwork sales.

Now, has experts inside art world transformed their views?

Many continue careful against the internet. Problems of artwork being digitally downloadable and replicated are embedded in them. Also, they are worried when artist’s contact is widely accessible, giving enthusiast immediate contact to artists.

Nonetheless, the art world is seen experimenting with world-wide-web, although little by little. The imbalance internet offers are long term ease of access to every individual. “Art in museums and galleries have starting hours, but the internet is opened, all year round” says Jean Khan, an exclusive collector.

Art Basel Miami Beach, one of the world’s top artwork fair has released a mobile software designed for Apple and Blackberry mobile. Featuring interactive 3D-maps to find your way through exhibition halls, this helpful software automatically generates entry to world-wide audience who’re not able to physically pay a visit to Miami. Users may also list artworks as favourites and share them effortlessly with friends.

Art.sy, a start-up organization located in NY is also involved with enabling discovery of new art with engineering. Art.sy’s amazing search technology gives smart suggestions according to collectors’ personal choice. Art.sy raised $1.25 million from Google and other investors late last year.

Aside from art gatherings and start-ups, main art publications are also going in to the digital space after years of publishing shiny hand-outs. That is why using a web site is hardly adequate. Mobility is the key these days. C Arts Magazine recently rolled out an electronic version for iPads which allows faster loading time and better browsing.

Young generations will be the collectors of the future. Given their hunger for connectivity, art companies must stay updated of internet progress as the technology days goes by.