Digital Marketing Training

Hearing a lot of buzz about Digital Marketing? Wondering what’s all the hype about? Read on!

As the digital marketing field continues to grow at a rapid pace, marketers are springing with new opportunities. A Digital Marketing Training Course has been created keeping in mind current industry standards. It is an initiative designed to educate students and professors in the field of Digital Marketing. A certification from Google is the best way to make your CV stand out. It will portray you’ve got genuine digital skills, and that you are motivated to work in today’s business world.

Digital marketing promotes both products and services using digital technologies, like Internet, mobile phones and many other digital mediums. Students that complete the course and get certified will have skills learned that help them shape their strategy for the competition.

Here are few kinds of marketing techniques by which promoting takes place – Your website, Blog posts, eBooks and white papers, Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.), Earned online coverage (PR, social media, and reviews), Online brochures, Branding assets like logos, fonts, etc.

Here are some tactics used Search Engine Optimization (SEO), Content Marketing, Inbound Marketing, Social Media Marketing, Pay-Per-Click (PPC), Affiliate Marketing, Native Advertising, Marketing Automation, Email Marketing. The best part about Digital marketing training is that it can work for any business in any industry regardless of what companies are selling, marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content.

There’s approximately 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital-marketing course with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move. Rarely a week goes by without a new onslaught of digital Marketing jobs announced for multinationals and national brands.

Digital-Marketing training is “Evergreen” career choice. The marketing, technology is constantly evolving, hence need for re-skilling is must these days. Churn your future with an impressive digital job.

Search Engines

Since most people enter the web using a search engine, knowing how it works and knowing how to make oneself visible through a search engine is paramount. Through search engine marketing you can create a brand presence, or make a sale, or get a customer lead that can later be closed through direct marketing channels.

Knowing all options that are possible for branding and marketing through search engines is necessary to be a good promoter for a company.

There are 5 strategies for search engine marketing.

Search Engine Optimization (SEO)

Pay-Per-Click (PPC)

Contextually Targeted Text Ads

Paid Inclusion and

Digital Asset Optimization

Companies that use SEO and PPC are the highest.

Facebook and other Social Media Marketing

One must understand the complex dynamics of people interaction on social media. People interact with a brand while on social media either by seeing an advertisement, or Facebook page, or a picture etc. and they comment on the product or share or give feedback to other friends and relatives. Cashing in on this social presence is a part of digital marketing.

Email Marketing

Giving a consumer an option to receive emails about the product, discounts, offers and events. They must be relevant and interesting and motivate the consumer to go to the business website or buy.

Website

Building a website with a logical hierarchy in its navigation based on the goal of the website is an important skill to acquire. Website can be of HTML, PHP or WordPress depending on our interest.

Mobile Media

Since most of our population spends more time on mobile phones than on desktops and computers one must learn how to adapt ads, webpages and social media images to the mobile phone.

Many companies have a mobile app for purchase of product and that too falls under the purview of digital marketing.

To be an expert in the field of digital marketing one must have knowledge on how to bring together a campaign on all platforms simultaneously. Knowing how to link email to Facebook, Instagram, tweeter and your web page.

Digital Marketing is a huge and exciting field that is progressing fast. Companies are forever on a quest to find skilled digital media personnel to help grow their business. This is the only way businesses can stay ahead of their competition.

The Do’s and Don’ts of Digital Marketing

Digital marketing has evolved in a way that no one could have anticipated a mere few years back.

As such, there are no real rules to follow in digital marketing.

The reason why this is true is because digital marketing in itself is very fast. Trends change in a matter of hours instead of months and ideas can become obsolete if looked at in the same way as traditional marketing.

However, the most important exception to digital marketing is the fact that since the whole idea is open to anyone and can be based on a very small budget; your idea may get out-dated or used up unless you act fast.

So, in case you are thinking of starting with digital marketing, here are a few handy tips which we hope will help you make the process smoother:

Do’s

Research

Research in the form of opinions, collate data from social networks and look around. Recent trends can help with the process a lot easier.

Web Analytics and Search Engine Analysis

This is a specialized kind of research. If you do not know what the terms mean, you should look them up before moving forward because they are the 2 most important pillars on which every digital marketing company is built.

Email & Affiliate Marketing

You can easily imagine what email marketing is. In short, it is promoting your website through emails, enticing potential customers to come visit with rewards. Affiliate marketing is another model, wherein you reward the people who come to visit with each visit. Initial traffic building is usually dependent on these methods.

Mobile marketing

Branching from web marketing to mobile marketing is one of the most lucrative sectors. The potential for mobile marketing is so high that it is poised to outstrip web marketing very soon. Be ready for the transition when you feel the time is right.

Don’ts

Don’t be too fast

While speed is indeed of the essence to capitalize on emerging markets, it is essential to be patient at times too. Try to see the bigger picture. For example, there are a LOT of social websites like LinkedIn, Twitter, Facebook, Google+ etc. try to decide what kind of clientele you wish to focus on and decide on a few of these accordingly to advertise. Trying all of them together is a sure shot way to failure.

Don’t be stingy on Development

A good uncluttered website is the first mark of a good e retailer. Do not skip out by hiring cheap developers as it may become a real problem later on.

Don’t be stagnant

Change is the very first thing you learn. Be ready to constantly update your site with SEO related terms and keep testing whenever possible. Code can get cluttered very fast if left to itself.

Don’t follow the crowd

You are there specifically because you are bringing something new to the table. Do not follow everyone else. Define your own rules and stick by them.

Is SEO Jeopardizing Your Content Marketing?

You should know by now the importance of having an SEO strategy for your company or brand. It’s key for boosting organic traffic, which is great because it brings more prospects who are actually looking for your products or services. It’s the bees knees in the Internet marketing industry, but if you’re not using it correctly, it could be ruining your content marketing efforts. Having an ineffective search engine optimization strategy is just as bad as not having one at all. It’s important to have an agency offers professional SEO services analyze your Search Engine Optimization plan to ensure it’s utilizing up-to-date methods.

Your content marketing and your Search Engine Optimization techniques should work harmoniously together. The following are common reasons why this isn’t a reality for most businesses.

Your Focus is On Short-Tail Keywords

Doing this oftentimes leads to thin content. Just a few years ago, it was simpler. You could focus your content around key phrases or words and actually gain higher rankings with no problem. But this often resorted to low-quality content that wasn’t desirable to human audiences.

Google Panda changed the game, rendering this old tactic ineffective. If you’re still using it, then this could be the reason why your content marketing plan is failing you. What you should be doing instead is focusing on long-form content and place less attention on individual keywords and more on search phrases that are relevant to your industry and topic. Your top priority is to please readers, so make your Internet marketing strategy is sound with content that is valuable, while still getting in a decent amount of keywords. An SEO agency with keyword research.

You’re Guest Writing for Low-End Sites

The quality of the websites you guest write for is very important. Think of it this way, would you read about running a business from a site that is spammy and shady looking? Likely not. No one will take your content seriously if it’s posted on a site that is low quality. Be more selective about where you have your content posted.

You’re Not Focusing on the Mobile User

Mobile SEO is very important and shouldn’t be overlooked, but what also gets little to no burn is the content marketing strategy. Having a mobile-friendly, responsive website design is only one part of it. You should also focus on writing headlines that are designed to attract users who are on the go and are uploaded in a format that is easily viewable on mobile devices.

If your content marketing is guilty of these mistakes, then it’s time to revamp the internet marketing strategy of your company. Consider working with an SEO agency to work out the kinks.