Welcome to the New World of Mobile Text Message Marketing!

I have been so captivated about this new and exciting marketing trend that I set up this blog to gather ideas, comments and input from experts, professionals as well as ordinary citizens. My goal is to get this site as the central, focus point on pertinent news, information and developing trends about the text message or short code marketing industry.

Remember the internet about 10 to 15years ago? What did the ‘experts’ say then?

Where are they now? And by the way, who has not heard of Bill Gates?

Now let me make a very bold statement!

I believe that the mobile text marketing industry is going to be the next biggest thing since the internet! Businesses which learn, use and capitalize on this trend will thrive and grow; those which do not will simply die! Individuals who understand and take advantage of this trend by exposing and marketing the product to businesses (small, medium and large) will generate substantial fortune!

And businesses who OFFER these services have the potential of creating unimaginable wealth to its investors and owners (remember Microsoft and Google).

Now, don’t take my word for it, listen to the following quotes:

o Mobile marketing is changing the advertising and marketing landscape the same way that the internet did a decade ago’. Source: Unknown.

o ‘There will be more than 350 billion text messages sent in the US alone this year’. Source: Mobile Marketing Association

o Short code text message advertising is the most powerful advertising medium ever invented’ Source: New York Times.

Over the next couple of weeks, we will discuss the following:

o What is mobile/sms/ text marketing? How does it work?

o What does “short code” mean? Why is it so important?

o Hint: Remember the domain name on the internet? The short code is the equivalent on your mobile device! I’ll show you how to get one inexpensively!

o If you are a small business owner (restaurant, bar, car wash, grocery store, car dealership, real estate) how do you get a leg up in your neighborhood?

o If you are an individual who wants to take advantage of this trend. How and where do you start?

o And much more!!

Stay tuned and let me hear from you.

How Mobile Marketing Can Save Bricks And Mortar

If you go down to your typical “bricks and mortar” shopping mall at any given time and simply look around you, you will see people interacting with their smartphones and mobile devices everywhere. They’re not just talking to someone on the phone. Indeed, far from it, they are very often interacting with an application to help them find out some information. In the days recently gone by, if we really wanted to know something when we were “out and about,” we had to make a mental note and then dive online when we got home to do some additional research. If this information trawling was part of the decision-making process, we were not being very time efficient here. Pending the outcome of the research, or a whole host of other factors, we might indeed never consummate the transaction, to the detriment of the particular marketer concerned.

Any red blooded marketer should salivate at the prospect of cutting out all this research time and providing the consumer with exactly the right amount of information at the right time, to enable them to make the buying decision here and now. While many people were, at one time, trumpeting the arrival of Internet marketing as the death of “bricks and mortar,” we should look at mobile marketing as being a way to really help to draw people in through that sliding glass door. Now, they should be armed with all the information they need, able and willing to get it right there and then in the store, while on the cusp of buying.

Industry information shows that more than 50% of retail shoppers had used their mobile devices to help them make a strategic buying decision while they were conducting their Christmas and holiday shopping. This could be comparative, as in looking to see whether such an item was cheaper at another location, or doing some immediate research to answer a question that they might have at the point-of-sale. The buyer could become a whole lot more efficient by completing a shopping list at home, which is then pushed to the mobile device by SMS, to be carried to the store – the perfect solution.

In these cases, we don’t have to concern ourselves about pushing the message out via texting or SMS marketing to potential buyers, but we do need to make sure that these people are never lacking the information that we really ought to be able to provide them. As marketers we are definitely falling down on our job if we are missing the opportunity to convince the potential consumer that we are providing any and all information necessary to make their job a little easier.

There will surely come a time when it will be very intuitive for shoppers to tap a couple of screens and get all the information they might need, supplemental to their pending buying decision. In the meantime, marketers should do everything to help shoppers realize that their task is a whole lot easier now than it ever was.

Mobile Popularity: Getting Famous Online With Smart Phones

One of the many great things recent technological advancement has given us is this whole new ability to become famous in an online world, and now on mobile phones. The explosion in the usage of smart phones and other Internet-ready mobile devices has lead to what’s become a new industry in the entertainment world. Indeed, with the advent of iPhones, Android, Symbian, Blackberry, and the like, virtually anybody who owns one can access the Internet anywhere and at anytime of the day, which of course includes YouTube.

These mobile devices were created out of the sheer necessity of simplifying work, but a huge percentage of those who own these gadgets indulge in playing games, running applications, browsing the Web, and listening to music and, of course, watching videos.

Video streaming is now the most popular application for mobile users all over the world. In fact, according to surveys conducted by Allot Communications, online videos make up 35% or one-third of the total mobile usage. Out of all the video streams circulating around the globe, 40% is YouTube, and YouTube also makes up 13% of global mobile data bandwidth. Gartner Inc., a research firm, said that by 2013, the number of Internet-ready mobile phones will surpass the number of computers in the world. A testament to this is one of my videos “Only Gay,” which got most of its views on mobile phones (and passed 100k views in just its first month online).

Given the status of video streaming in global mobile usage and the recent innovations of YouTube and other video streaming websites, there is a great chance that your popularity on the web is going to reach an all-time high if you are engaged in online video-making. Think about this global phenomenon and how you can use this to your advantage. Video streaming on mobile phones is very similar to watching videos on a computer – only more accessible and portable.

With the launch of YouTube Mobile, mobile users can now jump on the bandwagon and enjoy the convenience of video streaming right from their pockets. This new feature provides a personalized mobile homepage for the users, high-quality video playback specifically for your phone, a “Related Videos” section just like the computer version, and a new navigation list. You can also upload videos directly from your mobile phone, and search, share, rate and comment on videos from the mobile website.

One drawback to mobile YouTube videos at this stage is that the annotations don’t work (the text and link bubbles that video producers can put on different parts of their videos). So keep in mind with your upcoming videos that as more and more people switch to watching on their phones, you’ll want to ensure your video isn’t too reliant on the annotations.

A world of completely portable and accessible mobile video is on its way – so make sure you’re taking advantage of the technology because you never know who the next smart phone superstar will be!