Internet Marketing Business Strategies Using Social Media

There is a lot of buzz in business and industry about using social media as part of your core internet marketing business strategy. It makes a lot of sense, because of the sheer volume of people dedicating huge amounts of time to using these sites – it is a market that is very easy to tap into that spans the entire globe and is there all the time.

Those in the know in the internet marketing business take social media incredibly seriously. The modern internet, or “Web 2.0” as it is often known, is used more for social networking than for anything else, with Facebook, Twitter, and, increasingly, Google+ dominating a lot of the time people spend online. Now that more and more people use mobile internet services and special apps on their phones and other mobile devices, people are checking their social media sites for updates on the go, many times a day. This is a market that works quickly, responds freely, and is interested in what their friends have to say. If you can appeal to these people by talking to them through the media that they love, then word of mouth will spread very quickly and you will see the results.

Of course, another advantage to having social media at the center of your internet marketing business strategy is cost. Internet marketing via advertizing, pay per click and other models, has an associated cost. Yes, these models are designed to give you the best return on investment, but you still have to pay. Setting up a presence on Facebook, Twitter, a blog, or indeed any of the other sites that make up the social media world, costs nothing but time at the most basic level. Of course, you may choose to pay for professional designers, writers and consultants if you are very serious about it, but if you are a small business then there is a lot you can do at home for free.

When you start to use social media, think through the branding and the message you want to be sending out. No matter how small your business is, everything from the name of your blog and your Twitter account through to the color schemes you choose to use creates a sense of branding, and even the smallest business will have a more positive impact on its customers if it thinks this through like a corporate giant would. Once you know the look and tone you want for your social presence, begin to create an internet marketing business strategy.

Plan how you will draw in more readers for your blog using SEO, and then get those people to like your Facebook fan page or follow you on Twitter. Work out where the calls to action are going to be, and what your goals are – do you want to make sales, collect potential customers details, or just collect them on your social media sites so you can push promotions out to them? How can you best do this?

Once you start to put your internet marketing business strategy into play, you will see that you suddenly have access to countless prospects you never could have reached before.

Mobile Marketing – The Next Step For Hotel Marketing Strategies

Hotel marketing has branched off to adapt to the ever-changing landscape, heading over to platforms defined by the digital evolution in this information age. Suffice it to say that marketing strategies are also highly influenced by the emerging platforms and media. For hotels to foster growth and get their brand out to more people, taking advantage of new media-particularly mobile devices like cellular phones, PDAs and Wi-Fi capable devices-is an important undertaking.

So many people have become immersed in the mobile culture. The development of high-speed data transfers over 3G networks (EDGE, HSDPA, etc.) and through mobile internet has created such an on-the-go lifestyle for those who can afford it. As it turns out, these people are also perfect for the role of potential hotel guests-over a billion potential clients, to be more exact.

What is more attractive about mobile marketing is that the information is received firsthand, delivered right to the browsers or mail clients of users’ personal mobile devices. This way, mobile marketing is not merely an extension of social network marketing or internet marketing, as it transforms into an altogether-new undertaking that happens to benefit from already-established strategies.

The emergence of the mobile platform as a feasible avenue for attracting new clientele is so massive that the HSMAI Travel Internet Marketing Special Interest Group (SIG), along with the internet marketing firm TIG Global, has published a white paper that focuses on mobile marketing. In fact, many industry experts are touting mobile marketing to be a multi-billion dollar industry in 5 years’ time.

“Just as the Internet completely revolutionized the way consumers book travel, now the immense, growing reliance on mobile devices is causing a second shift in how travel is purchased,” said TIG Global Chief Executive Officer Fred Malek. ‘Today, rarely anyone leaves their home without their mobile phone, and twice as many people are using SMS globally compared to email.”

Malek added that it is “imperative for hotels to tap into this growing market,” something that his company is hoping to provide by being able “to leverage the power and revenue potential of this new distribution channel.” With that, it is clear that people are already aware of the untapped resources that mobile marketing is capable of providing.

Mobile marketing is no easy task, though. There is tons of work to be done, even outside of the marketing itself. Tons of research and studies need to be done to formulate effective strategies as well as to generate the desired results.

Hotels, of course, benefit by simply earning more revenue due to the influx of clientele. The enhanced user experience and potential for post-stay client interaction is also a definite bonus for hotel management. It is something akin to what the Internet already provides, albeit on a more personal level-with user-generated reviews and comments, along with feedback and perhaps some further bookings for the future.

Mobile marketing is, as they say, the current New Frontier for hotel marketing, as well as a host of other industries. Leisure travelers and traveling businessmen alike get the vital information that they need right at their fingertips, allowing for a more streamlined and hassle-free hotel experience.