Is SEO Jeopardizing Your Content Marketing?

You should know by now the importance of having an SEO strategy for your company or brand. It’s key for boosting organic traffic, which is great because it brings more prospects who are actually looking for your products or services. It’s the bees knees in the Internet marketing industry, but if you’re not using it correctly, it could be ruining your content marketing efforts. Having an ineffective search engine optimization strategy is just as bad as not having one at all. It’s important to have an agency offers professional SEO services analyze your Search Engine Optimization plan to ensure it’s utilizing up-to-date methods.

Your content marketing and your Search Engine Optimization techniques should work harmoniously together. The following are common reasons why this isn’t a reality for most businesses.

Your Focus is On Short-Tail Keywords

Doing this oftentimes leads to thin content. Just a few years ago, it was simpler. You could focus your content around key phrases or words and actually gain higher rankings with no problem. But this often resorted to low-quality content that wasn’t desirable to human audiences.

Google Panda changed the game, rendering this old tactic ineffective. If you’re still using it, then this could be the reason why your content marketing plan is failing you. What you should be doing instead is focusing on long-form content and place less attention on individual keywords and more on search phrases that are relevant to your industry and topic. Your top priority is to please readers, so make your Internet marketing strategy is sound with content that is valuable, while still getting in a decent amount of keywords. An SEO agency with keyword research.

You’re Guest Writing for Low-End Sites

The quality of the websites you guest write for is very important. Think of it this way, would you read about running a business from a site that is spammy and shady looking? Likely not. No one will take your content seriously if it’s posted on a site that is low quality. Be more selective about where you have your content posted.

You’re Not Focusing on the Mobile User

Mobile SEO is very important and shouldn’t be overlooked, but what also gets little to no burn is the content marketing strategy. Having a mobile-friendly, responsive website design is only one part of it. You should also focus on writing headlines that are designed to attract users who are on the go and are uploaded in a format that is easily viewable on mobile devices.

If your content marketing is guilty of these mistakes, then it’s time to revamp the internet marketing strategy of your company. Consider working with an SEO agency to work out the kinks.

What Is And Different Models Of Internet Marketing?

In my last article I shared about myself and how I got started in internet marketing. Today here I will be explaining what internet marketing is and different models related to that even though all these can be run with just your PC, laptop, iPhone and internet WiFi connection.

At first glance to most people, it is about selling things and making money online. But when I asked them further on what else they know, most give me a blank look and have no idea to answer further.

Because in my country Singapore – especially despite it being developed with high home ownership and infrastructure, many people – in particular baby boomers and senior generations – are very new to technology and preferred to be in their comfort zone of learning through printed books, classrooms and networking events since the last 2 provided them with more personal touch as compared to learning on their own online despite the vast information they can find and learnt from Google and YouTube.

What I can say is though internet marketing gives you the complete flexibilty, it also has different models underneath just like traditional businesses which can be run in cafes, factories, offices and shops. Under which I will highlight, explain and highlighted the pros and cons.

1. Affiliate Marketing

This is by far the most basic and what I feel everyone should start off if they are new and eager to make their first dollar online like me 10 years ago.

By definition, it is promoting other people’s products for share of commissions.

They can be digital or information products as in e-learning programs comprising of e-books, videos and software in membership sites as well as physical consumer goods that people like you and me buy everyday from shops and e-commerce stores.

They can also be services like autoresponder or certified email promo and service provider, domain registry and web hosting packages.

As to where and how to promote and get paid, you can sign up at online marketplaces and networks like Amazon, ClickBank, Market Health, JVZoo, Warrior Plus and many others you can find through diligent Google and YouTube research.

2. Info Product Creation

This is where you create your own info product or e-learning courses.

As in e-book, videos, software and other resources you can compile into membership sites before selling as your own program and even coaching.

The beauty of this is not only you have full ownership in changing and promoting, you can recruit other people to promote for you as affiliates.

For this, I recommend Optimize Press and WordPress as best combined platforms even though you can create HTML pages as well using a free Kompozer tool.

3. E-Commerce And Dropshipping

Besides info, you can promote physical goods as well.

Anything you can buy from shops and stores can be marketed as well on the web.

Clothing, computers, electronics, furniture, home appliances, toys and video games just to name the most popular choices.

4. Local Businesses Consulting

If you are good in either 2 or all 3 I mentioned above, you can offer your services to small and medium enterprises who require professional looking websites, social media channels and advertising for maximum exposure, leads and sales.

Should the respective bosses saw and recognized the value of what you are providing, they do not mind paying you more so long as you continued to help them generate more customers, sales and revenues.

5. Mobile Apps Design

Besides websites, social media channels and advertising, mobile apps also played an important role in today’s economy.

Because nowadays most people preferred to surf websites through their iPhones and also instead of just searching through Google for websites, they can download and proceed straight to the apps to access whatever information they need and want.

If you can also excel in this, you can also provide as part of your marketing package to companies, restaurants and shops.

6. E-Book Publishing

Suppose you do not like to talk to people face-to-face, you may consider this along with affiiiate marketing and info product creation instead of approaching local bosses.

All you need is a Microsoft Word or Open Office and type in what you know a lot about and can help others before publishing into PDF through e-book directories or to Amazon Kindle Store.

7. Freelance Jobs

You can offer to be employed by internet marketers for things they do not want to do and prefer to outsource.

Like writing articles, designing graphics and producing videos.

But unless you are into software and app development, your fixed pay will be low from the start.

8. Selling Domains And Websites

This is by far the most lucrative of the 8 models I highlighted.

As all you need is to sell keyword-rich or impressive domains and profitable websites to ready buyers on sites like Flippa and Empire Flippers.

Whichever model you choose, you can run from anywhere anytime you want be it so long as you have computer and internet connection. That is the real beauty of internet marketing!

Art Internet Marketing: The Endless Benefit

Nobody can manage to ignore the web. Even the artwork world today is slowly adopting this strong device.

But discuss incorporating internet and art and Sotheby’s failure during the dot-com days comes to mind. Keen to copy the goals of dot-com businesses, Sotheby’s spent twenty-five million to create a public sale website Sothebys. com in 1999. Things did not end up as planned. Even with a joint venture twice with eBay and Amazon, the website still folded.

Therefore, this result made professionals skeptical about on-line artwork sales.

Now, has experts inside art world transformed their views?

Many continue careful against the internet. Problems of artwork being digitally downloadable and replicated are embedded in them. Also, they are worried when artist’s contact is widely accessible, giving enthusiast immediate contact to artists.

Nonetheless, the art world is seen experimenting with world-wide-web, although little by little. The imbalance internet offers are long term ease of access to every individual. “Art in museums and galleries have starting hours, but the internet is opened, all year round” says Jean Khan, an exclusive collector.

Art Basel Miami Beach, one of the world’s top artwork fair has released a mobile software designed for Apple and Blackberry mobile. Featuring interactive 3D-maps to find your way through exhibition halls, this helpful software automatically generates entry to world-wide audience who’re not able to physically pay a visit to Miami. Users may also list artworks as favourites and share them effortlessly with friends.

Art.sy, a start-up organization located in NY is also involved with enabling discovery of new art with engineering. Art.sy’s amazing search technology gives smart suggestions according to collectors’ personal choice. Art.sy raised $1.25 million from Google and other investors late last year.

Aside from art gatherings and start-ups, main art publications are also going in to the digital space after years of publishing shiny hand-outs. That is why using a web site is hardly adequate. Mobility is the key these days. C Arts Magazine recently rolled out an electronic version for iPads which allows faster loading time and better browsing.

Young generations will be the collectors of the future. Given their hunger for connectivity, art companies must stay updated of internet progress as the technology days goes by.