How Mobile Marketing Can Save Bricks And Mortar

If you go down to your typical “bricks and mortar” shopping mall at any given time and simply look around you, you will see people interacting with their smartphones and mobile devices everywhere. They’re not just talking to someone on the phone. Indeed, far from it, they are very often interacting with an application to help them find out some information. In the days recently gone by, if we really wanted to know something when we were “out and about,” we had to make a mental note and then dive online when we got home to do some additional research. If this information trawling was part of the decision-making process, we were not being very time efficient here. Pending the outcome of the research, or a whole host of other factors, we might indeed never consummate the transaction, to the detriment of the particular marketer concerned.

Any red blooded marketer should salivate at the prospect of cutting out all this research time and providing the consumer with exactly the right amount of information at the right time, to enable them to make the buying decision here and now. While many people were, at one time, trumpeting the arrival of Internet marketing as the death of “bricks and mortar,” we should look at mobile marketing as being a way to really help to draw people in through that sliding glass door. Now, they should be armed with all the information they need, able and willing to get it right there and then in the store, while on the cusp of buying.

Industry information shows that more than 50% of retail shoppers had used their mobile devices to help them make a strategic buying decision while they were conducting their Christmas and holiday shopping. This could be comparative, as in looking to see whether such an item was cheaper at another location, or doing some immediate research to answer a question that they might have at the point-of-sale. The buyer could become a whole lot more efficient by completing a shopping list at home, which is then pushed to the mobile device by SMS, to be carried to the store – the perfect solution.

In these cases, we don’t have to concern ourselves about pushing the message out via texting or SMS marketing to potential buyers, but we do need to make sure that these people are never lacking the information that we really ought to be able to provide them. As marketers we are definitely falling down on our job if we are missing the opportunity to convince the potential consumer that we are providing any and all information necessary to make their job a little easier.

There will surely come a time when it will be very intuitive for shoppers to tap a couple of screens and get all the information they might need, supplemental to their pending buying decision. In the meantime, marketers should do everything to help shoppers realize that their task is a whole lot easier now than it ever was.

The Benefits of a Digital Marketing Agency

Are you planning to take your online business to an elevated level? If yes, then make sure you have hired a suitable digital marketing agency. Just designing a site and launching the same will not popularize your online business in the highly competitive Internet market.

Nowadays, every business needs to create their online presence and drive huge volume of targeted traffic to achieve success. This is where the need of promotional company steps in. It will maximize the earning potential of your website.

Digital marketing services basically comprises of channels such as television, radio, newspapers, internet and mobile. The internet, mobile phones, sms/mms, e-mail, social marketing websites, display/banner ads and digital outdoor falls in the category of advanced digital marketing channels and others are termed as traditional ones. A promotional firm uses a combination of different strategies to create a steady flow of traffic to your website.

These agencies will help you to unlock the true potential of your online business. They will improve the performance of your website by applying tried or tested website design and development techniques, SEO, PPC and online branding strategies. With meticulous approach and attention to detail, they will implement every reliable technique in order to generate immense traffic and enhance sales revenues.

The overall aim of these firms is to ensure speedy return of investment. Thousands of web businesses all round the world have benefited from the services of these companies. With little effort and planning on the internet you can come across a credible digital marketing agency and experience increased web exposure or resultant profits.

They will promote your products and services on social media and ensure that information about your business reaches the right audiences. These agencies can also provide web design and development services. Make sure to choose the designers who can create an appealing website which is competitive and rules out any issue of usability in it. In a matter of months, they will successfully create a brand for your company and you will earn excellent return of investment.

Strong web presence is the biggest benefit that you can derive by hiring a credible digital promotion company. It will help you to reach out to your prospective customers and lead to more sales and conversions. More and more businesses are considering this option to stay ahead over their rivals. With creative ideas, strategies and technology you will find yourself on top of the world and quickly climb up the ladder of competition.

Why Your Website Should Be Mobile-Friendly

With the improvement of smart phone technology, websites are being constantly accessed from mobile browsers and mobile devices. This means that the conventional design techniques may need to be tweaked to suit different screen sizes and be cross compatible with the plethora of devices in the market. With multiple companies launching newer models every day, the competition for how your website will be viewed is also heating up. The experience of a mobile user is so significant in making or breaking a sale that now website’s are forced to change the way they looked or behaved based on what the users want. This article explains why you should make your website responsive or mobile friendly if you havent already started.

Higher Ranking in Google Search

Starting April 2015, Google will start giving priority to websites which have a mobile-friendly version of their site. Google has already started providing tags to search results which indicate which web page is mobile friendly i.e. can be easily viewed on a web page. As per Google’s Webmaster Blog:

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."

They go on to say: "When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps."

Other search engines are also most likely to follow suit and give preference to mobile friendliness in a website. Yahoo and Bing, like Google also give priority to responsive websites and openly indicate that.

Multiple Screen Sizes

The main aim for any website should be to serve up what the user wants and how the user wants. With the drastic shift in internet usage to mobile devices, websites also need to adapt to this shift in pattern. This is called Responsive Design. Responsive Design is used to reduce data usage on mobile connections by stripping off unimportant parts of the website and only focusing on the important aspects. Modern web design must make adjustments for different types of screens including mobile phones, tablets, laptops, desktops, projectors and even window displays. Every screen needs to have the unique features based on their usage and based on their functionality.

W3CSchools says that "RWD stands for Responsive Web Design; RWD can deliver web pages in variable sizes; RWD is a must for tablets and mobile devices."

Focus on important features

Larger buttons, larger font size and a design optimized for a mobile screen are ideal in giving the best website experience to a mobile user. Other factors which are given priority is element spacing, especially for things like links, popups, buttons and even drop down lists. The whole point of this is to ensure that the end user focuses on exactly what they want and not the flowery features of your website which are presented to desktop users.